About PLAY42
PLAY42 is a digital production agency based in Amsterdam. We are specialised in the execution of interactive, playful apps, widgets and websites. We are also known from our flagship product Poules.com - the social marketingtool based on prediction games.
You need a reliable partner for building fun and interactive widgets and apps?
Let's talk over coffee!
Gamification
Gamification is the application of game-design elements and game principles to other contexts, like your apps, websites or marketing campaigns.
Five reasons why it's a good idea to use gaming in your marketing strategy:
1
High engagement
Games have a high engagement ratio, so they are a good way to involve the audience with your brand of product.
2
Reach millennials
The use of Adblockers is rising and it's difficult to grab the attention of millenials.
More then 44% of the online populatioin play games. Use gaming elements to get back into the spotlight in a fun and playful way.
3
Social
A game works well in combination with social media. Players share their highscores and challenge their friends for the bragging rights.
This will help to spread your marketing message - a strong multiplier on your viral effect.
4
High conversion
Games are the perfect marketing content, because they don't get experienced as marketing.
The game must be fun and challenging, so players want to beat their own scores of those of their friends.
The use of a leaderboard can increases the possiblity that players leave name and email address.
5
Fun
Games are fun to play. They do not feel like marketing or work and can be a nice break during the day.
By packaging your marketing message into a game you can increase interest into your brand or product in a fun way.
App Development
PLAY42 is gespecialiseerd in Hybrid App development. Dit betekent dat de onderliggende interface gebouwd is in HTML. De app ziet eruit- en heeft alle functionaliteit van een native app.
Native apps zijn beter voor bijvoorbeeld 3D games. Voor 90% van de apps zie je echter tegenwoordig het verschil niet meer. Zonder dat je het weet maak je waarschijnlijk al gebruik van hybrid apps. Instagram, Twitter, Uber, Evernote en Spotify. Zelfs de Apple AppStore is een hybride app.
Doordat je met hybrid apps niet meer apart hoeft te ontwikkelen voor verschillende platformen deel je de kosten makkelijk door de helft. Dit betekent meer waarde voor je geld.
Web Development
Van campagne sites tot complexe platformen met tienduizenden gebruikers, bij PLAY42 kunnen we het voor je bouwen. Omdat we al jarenlang aan onze onderliggende technologie bouwen kunnen we snel en flexibel projecten opleveren.